Random THoughts on Marketing presentation video

Customer Value Proposition – right product; right price (for customer);right cost; profit.

What is the value proposition for a non-profit organization? It is the customer/client’s emotional response to the organization or its mission. For example, seeing value in providing homes to the homeless and so they participate or donate to “Habitat for Humanity”; or taking satisfaction in the delivery of financial literacy workshops and seeing participants taking steps to improve their financial situation.

What is the payoff or profit to the organization for the marketing and sales activities? Again, it must be connected to the satisfaction of seeing an improvement in the conditions of those seeking service, coupled with the successful application of sound financial and operational practices to solicit and maintain an adequate operating budget and a reasonable reserve to maintain the delivery of the services.

Marketing – What is a market. "The aim of marketing is to make selling unnecessary" Drucker.

Marketing is customer focused; sales is product focused. Marketing causes the phone to ring; sales is what happens once you’ve picked up the phone.

Marketing mix: product; price; place; promotion